Capitalizing on our scalable retail and wholesale operations, we established our Home Appliances wholesale business unit back in 1999.
This division’s main target is to research, import, and promote the latest innovations related to the home appliances products segment.
We have appointed specialized account managers to support all key accounts and dealers throughout the Kingdom of Saudi Arabia. We are also extremely active in identifying new distribution channels and partners to help in awareness and sales growth.
We are gradually expanding our home appliances product portfolio and categories to reach a broader segment of customers, covering all family members’ needs.